Noppin Ramen : The pioneer of "guilt-relieving ramen"

The theme of Noppin Ramen is "beautiful, healthy, and energetic." Humans tend to overeat when something is delicious, so to satisfy that craving without getting in the way, it is important to consider nutritional value as well. The biggest feature of this restaurant is that it is designed with this approach to health in mind. Salt is kept to a minimum, and animal fats are also eliminated as much as possible. The soup is made mainly from sesame seeds so that you can get enough vitamins and minera...

Written by

Satoko Morimoto

"I want to spread the culture of women being able to eat ramen alone." With that thought in mind, she started eating out 20 years ago. She is a ramen-loving woman who has traveled to all 47 prefectures and eats more than 600 bowls a year. While there are many male ramen freaks, she is also known for her ramen life, which includes working as a TV personality and maintaining her figure. She organized "Ramen Girls' Gathering," renting out popular ramen shops, and in 2015 held the "1st Ramen Girls Expo" at the Yokohama Red Brick Warehouse. The event, which brings together popular shops from all over the country, was later held in Osaka, Nagoya, Tokyo, Kumamoto, and Shizuoka, attracting a total of approximately 750,000 people. In 2018, she founded Ramen Switch Co., Ltd. and released the world's first ramen jewelry brand, "ZURU+.". She produced and published "NOODLE SAKE -Spring, Autumn, Winter-" and "Rice and Agave Ramen-only Craft Sake," and "Tokyo Ramen Collection" (Shobunsha).

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• Table of Contents
• What is Noppin Ramen?
• Access to Noppin Ramen
• If you can't decide, try this! Super Noppin: 930 yen
• A hidden delicacy!
• Ordering Method and Manners
• A word from the owner, Isao Shinohara

What is Noppin Ramen?

Carefully selected noodles and freshly ground sesame!

Noodles are made mainly from wheat flour and water, but the amount of protein and ash varies depending on the type of flour. This has a big impact on gluten formation, so choosing the right flour is important.

From the selection of flour, to the number of times it is rolled to ensure a good chew, to the thickness and shape of the noodles, and even the water content, all of this has been carefully considered to match the sesame soup.

The sesame, which is the main ingredient of the ramen, is prepared fresh in the shop every day, giving it a distinctive flavor that is exquisite. Please enjoy the harmony of the noodles and sesame.

Noppin Ramen is also concerned about your health!

While the recommended daily salt intake is 6.5-7.5g, it is said that the average person consumes around 11g. The average for ramen is 5-8g, with some places consuming as much as 10g. Noppin Ramen aims to reduce salt content to 3.7g even if you drink the entire bowl, so that you can enjoy three delicious meals a day while still getting the right amount of salt. They also use vegetable oils to ensure health.

Access to Noppin Ramen

14 minutes walk from Iyotetsu Kinuyama Station , 5 minutes walk from Iyotetsu Kayacho Rokuchome Station , 19 minutes drive from Matsuyama Airport

If you can't decide, try this! Super Noppin: 930 yen

Noppin Ramen is originally made with as little salt as possible, but depending on your physical condition, it may taste a little bland. This Super Noppin ramen contains about 6,000 sesame seeds, twice as much as regular ramen, and the homemade chili oil brings out the sesame seeds, making it a satisfying bowl no matter what time of day it is.

A hidden delicacy!

If you go to Noppin Ramen, you must try the fried chicken!

Ordering Method and Manners

Here we will introduce how to order and proper etiquette.

How to line up and points to note

When there is a line in front of a store, you will have to wait in line. There are a few things to keep in mind when doing so.

1. Line up at the back.

Please follow the rules so that everyone can have a good time.

How to order

There are two main ways to order at ramen restaurants in Japan: buying a ticket from a ticket vending machine, or looking at the menu and ordering verbally.

Once you hand your ticket to the staff, you will be guided to your seat.

A word from the owner, Isao Shinohara

Our restaurant serves healthy ramen that is mainly made with sesame seeds, has low salt and animal fats, and is rich in iron and calcium. Please enjoy the combination of our homemade sesame soup and carefully selected noodles.

We recommend the "Super Noppin," a rich bowl of ramen with twice the usual amount of sesame seeds. Be sure to also try the freshly fried chicken and the secretly popular omelet rice.

Please tell us your commitment in one word.

Noppin Ramen

1-5112 Chuo, Matsuyama City, Ehime Prefecture (19 minutes by car from Matsuyama Airport, 14 minutes on foot from Iyotetsu Kinuyama Station, 5 minutes on foot from Iyotetsu Kayacho Rokuchome Station)

Business hours: 11:00-15:00, 17:00-24:00

Store closed/irregular holidays

[Payment methods] Cards: accepted (VISA, JCB, AMEX), electronic money: accepted, QR payment: accepted (PayPay, Line Pay, D-Payment, au Pay, Alipay)

Noppin Ramen

791-8021 1-5112 Chuo, Matsuyama City, Ehime Prefecture

The theme of Noppin Ramen is "beautiful, healthy, and energetic." Humans tend to overeat when something is delicious, so the ramen is carefully designed to satisfy that craving without interfering with the nutritional value. The biggest feature of this restaurant is that it is designed with such a health-conscious approach. Salt is kept to a minimum, and animal fats are also eliminated as much as possible. The soup is made mainly from sesame seeds so that you can get enough vitamins and minerals. This sesame soup ramen is rare even in Japan. It is rich in minerals that are good for women, such as iron, dietary fiber, calcium, and zinc, and the unsaturated fatty acids contained in sesame seeds are not synthesized in the body, so they must be consumed through food. Noppin Ramen is not only delicious, but also helps maintain beauty and health.