Niigata Travel Guide
Niigata prefecture sits on the west coast of Honshu, on the Sea of Japan, and is part of the Chubu region. Niigata is best known for its ski resorts, hot springs, and national parks, as well as its famous, high-quality rice, great sake and delicious seafood. Here you can also enjoy spectacular fireworks in the summer, and beautiful autumn and winter landscapes too.
Nature / Seasons
![[Niigata] Skiing and snowboarding are just not enough! Fun snow spots for parents and children](https://resources.matcha-jp.com/resize/720x2000/2026/01/29-256901.webp)
Culture
![[Tsubame-Sanjo, the town of craftsmen] The storehouse is the starting point for encounters and connections, spreading the appeal of craftsmanship to the world](https://resources.matcha-jp.com/resize/720x2000/2024/10/26-205280.webp)
![[Tsubame-Sanjo, the town of craftsmen] The trip you can make your own frying pan, cultivating a tool that will last a lifetime](https://resources.matcha-jp.com/resize/720x2000/2024/10/19-203688.webp)
![[Tsubame-Sanjo, the town of craftsmen] The journey you can make a one-of-a-kind knife not found in guidebooks](https://resources.matcha-jp.com/resize/720x2000/2024/10/19-203670.webp)
![[Let's walk the Amatomi Trail] Myoko-Togakushi renzan National Park Long Trail (Nagano Prefecture/Niigata Prefecture)](https://resources.matcha-jp.com/resize/720x2000/2024/01/31-164639.webp)
Things To Do
![[Approximately 3 hours from Tokyo by Shinkansen + Limited Express] A trip to Murakami, Niigata, to encounter a garden overflowing with the joy of spring and lush greenery.](https://resources.matcha-jp.com/resize/720x2000/2025/04/08-230457.webp)
![[About 3 hours from Tokyo by Shinkansen and Limited Express] Go see the "Dolls" in Murakami City, Niigata Prefecture!](https://resources.matcha-jp.com/resize/720x2000/2024/02/08-165936.webp)
Food & Drink
![[Until December 31, 2024] Only while it's in season! Taste Murakami's specialty, roe rice bowl, at the "Murakami Roe Rice Bowl Festival"!!](https://resources.matcha-jp.com/resize/720x2000/2024/10/21-203918.webp)
![[Delicious food to be enjoyed in one bowl] Experience the food universe of Murakami City, Niigata Prefecture at the "Murakami Donburi Gassen"!](https://resources.matcha-jp.com/resize/720x2000/2023/11/21-153175.webp)
Our Local Tourism Partners
Content on this page is based on information provided by trusted local tourism partners.
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Asahi - Shuzo Sake Brewing Co., Ltd.
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Uonuma City Tourism Association
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Mitsuke Tourism and Local Products Association
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Sado Tourism Exchange Organization
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Murakami City Tourism Association
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Yamakoshi Farm Stay Promotion Council
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Sado Island Galaxy Arts Festival Executive Committee
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KRaft Inc.
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Alpina BI Co., Ltd. Ishiuchi Office
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Echigo-Tsumari Art Triennale
