Koromo Festival - a long-standing festival held since the early 1600s

Every year in mid-October, downtown Toyota is enveloped in the spirit of the Koromo Festival — a long-standing festival held since the early 1600s. Using sheer human strength, men wearing traditional Japanese festival garb pull large floats towering nearly six meters into the air through the streets as paper confetti showers down upon them, creating a truly dream-like atmosphere.

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Tourism Toyota

Tourism Toyota is an organization that making the most of Toyota City's manufacturing industry and diverse resources such as the natural environment, contributes to the development of local tourism industry, and disseminates tourism information through the official tourist information website. Starting with the nationally famous Korankei spot for autumn foliage, the Toyota Oiden Summer Fireworks Festival attracting many tourists, and the Toyota Municipal Museum of Art exhibiting Japanese leading contemporary art works, etc. Toyota City is known as the City of Automobiles, but it is actually a city full of charm. It has a variety of tourism resources and amazing sightseeing spots. Tourists are welcome to visit many times throughout the year. In order for Toyota City to continue to be chosen as a tourist destination in the future, we are working hard to show the charm of Toyota City, discover and enhance tourism resources, and contribute to the development of tourism in the region.

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With large wooden wheels only able to move forward and backward, the men shout in unison as they use all of their strength to push the nearly five-ton floats in the desired direction. These scenes of teamwork by festival members joining together from their respective areas of central Toyota among the fluttering confetti and traditional Japanese music are awe-inspiring.

For the visitor to Toyota, the annual Koromo Matsuri festival is a delightful and fascinating side of Toyota, and a chance to experience a real Japanese festival. So, mark your calendars because the excitement is coming soon!

~Detailed information~ ■Venue: Shitamachi district, Jumoku district, Koromo Shrine, Sakura Castle ruins, Toyota Shinkin Bank Headquarter intersection, Toyota-shi station, Yahagi riverbed ■Date: October 14th (Sat), 15th (Sun), 2023

https://www.tourismtoyota.jp/en/spots/detail/779/