Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.

Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.

2025.05.28

atmos, a popular brand not only for sneakers but also for apparel, has opened an apparel-focused shop called "atmos URAHARA".

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The shop name "atmos" comes from "atmosphere" and we want to be a shop that is as natural as the atmosphere. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has a sneaker wall. We promote Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, test launches and marketing of the latest products.

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Note: atmos online store does not ship internationally.

atmos apparel specialty store "atmos URAHARA"

This apparel store inherits the style, atmosphere, community, culture, and tradition that atmos has cultivated over 25 years. In addition to original apparel, the lineup includes collaborative apparel with partners who have an affinity with atmos.

What is "Ura-Harajuku"? = It refers to the backstreet area of ​​Harajuku.

Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.
Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.

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Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.
Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.
Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.

10-minute walk from Harajuku Station

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Columbia x atmos COLLECTION

This is a collaboration collection for the 2026 summer season with Columbia, an outdoor fashion brand founded in Portland, Oregon, USA. Japanese summers are becoming increasingly harsh year after year due to climate change.
For this collaboration, we created two items, a T-shirt and shorts, based on the theme "SURVIVE THE SUMMER," designed to help you comfortably enjoy the scorching summer season.

Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.

↓See the full lineup here *atmos online store does not ship internationally.

Item details page

atmos mart STAND COLLECTION

This "atmos mart STAND" exclusive collection is designed with "Amu," an original character born from "atmos mart STAND," as its motif. The collection features a pop color scheme inspired by the store logo and playful graphics, resulting in a design that looks great when styled with sneakers.

Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.

↓See the full lineup here *atmos online store does not ship internationally.

Item details page

atmos 26SS COLLECTION

This is the "Replay: Back to Blue" collection from the atmos Men's Apparel Collection for the Spring/Summer 2026 season.
"Back to Blue" is a keyword inspired by blue, the signature color that symbolizes atmos.

The summer campaign features the reggae crew "NEOTOKIWA." Centered around the freedom and energy symbolized by "Replay: Back to Blue," it expresses a summer scene where music, street culture, and community naturally intersect.

Introducing the apparel specialty store of atmos, a popular sneaker shop in Harajuku, Tokyo.

↓Click here for the atmos Apparel lineup *atmos online store does not ship internationally.

Item details page

The shop name "atmos" comes from "atmosphere" and we want to be a shop that is as natural as the atmosphere. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has a sneaker wall. We promote Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, test launches and marketing of the latest products.

more
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