[Nagoya] A morning market where you can find all the handmade items you need for daily life, making it a part of your daily life

2025.09.07

Higashi Betsuin, about a 20-minute subway ride from Nagoya Station, holds the "Kurashi no Asaichi" morning market on the 8th of every month. This time, we'll introduce you to the market, which is packed with local attractions, including seasonal ingredients and handmade goods.

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Higashi Betsuin, located a little Higashi of the center of Nagoya City , is a fascinating area where history and modernity intersect. Higashi Betsuin, located in the center of this area, is officially called "Shinshu Otaniha Nagoya Betsuin" and is a beloved temple of the Jodo Shinshu Otaniha sect of Buddhism, visited by many worshippers.

If you go a little further from Higashi Betsuin, you will find yourself in the heart of Nagoya, in Sakae and Osu. With easy access to bustling shopping areas and historical tourist spots, you can enjoy the tranquil atmosphere of Higashi Betsuin while also experiencing the vibrant atmosphere of the city.

In the Higashi Betsuin area, the Higashi Betsuin Living Morning Market is held on days that end in the eighth. This morning market is always bustling with people, as it is lined with local agricultural products, crafts, handmade goods, and organic foods that have been carefully selected by the organizer, Mr. Iio, to ensure that the selection of products is in line with everyday life, with an emphasis on handmade items. This place where you can feel the warmth of the community is a popular event not only for locals but also for tourists.

The morning market started with three stores

The origins of the Higashi Betsuin Living Morning Market can be traced back to the morning market at Jimokuji Kannon, a historic temple in Ama City, located just next door to Higashi Betsuin. Organizer Urara Iio says that it started with just three stalls, including one selling vegetables from her farm, which she and her husband, who loves agriculture, started together. The market grew more and more lively with each passing year, and the staff at Higashi Betsuin, enthralled by the excitement, approached them and asked if they could hold a similar event at their temple.

The morning market at Higashi Betsuin quickly became popular, and at one point it was a major event with over 200 stores lined up, and through social media and word of mouth, the number of people wanting to set up stalls increased.As a result, it grew into a morning market that attracted a lot of attention and many customers.

Now is the most comfortable shape

Higashi Betsuin Living Morning Market used to be a huge event held once a month, with over 200 stores gathering together, but due to the COVID-19 pandemic, it is now held three times a month. "By reducing the scale, visitors can now enjoy shopping and conversation at a more relaxed pace," Iio said. He smiles and says that there is more communication between vendors and customers than before, and the morning market has evolved into a more comfortable place. In this way, the morning market has become a part of people's lives and continues to this day.

Currently, in addition to the Higashi Betsuin Kurashino Morning Market, they are running morning markets in two other areas, which may make them seem busy. However, they told us that it is precisely because they operate in a reasonable manner that they have been able to continue as a part of daily life for so long. At Higashi Betsuin Kurashino Morning Market, both the organizers and the vendors are part of creating the market together, and there is an ingrained culture of doing what they can responsibly and reasonably.

There was a recycling paper bag station set up inside the venue, and it was clear that a culture of cooperation among everyone, including the customers, was deeply rooted. This was a common sight, creating a warm atmosphere.

On the 8th, there are many organic stores and natural goods. On the 18th, there are many young and unique vendors. On the 28th, there are many familiar vendors that have been there since the market began. Each day has its own unique features, making it a morning market that you'll want to visit again and again.

Beautifully presented, warm, homemade food will soothe your everyday fatigue. Sitting on a bench in the shade of a tree and enjoying a bento or soup from a shop you've been looking for is an incredibly luxurious experience.

Morning markets are a catalyst for local interaction

Higashi Betsuin Living Morning Market is not only a place where local agricultural products, crafts, handmade goods, and organic foods are lined up, but also a place where people can interact with each other. This lively morning market, enjoyed by both local residents and visitors alike, can be said to be a symbol of the Higashi Betsuin community.

In the Higashi Betsuin area, the morning market has led to the opening of new shops, contributing greatly to the development of a new culture in the region.

Higashi Betsuin is a special place where Nagoya's history and modern charm intersect. With popular and attractive shops from the Tokai area gathering at the morning market, the everyday scenery is constantly being updated. Every time you visit, you will discover and encounter something new, and you will be captivated by its depth.

Event name: Higashi Betsuin Living Morning Market

Address: Nagoya Betsuin (Higashi Betsuin) grounds , 2-8-55 Tachibana , Naka-ku, Nagoya City , 460-0016

Access: 3 minutes walk west from Exit 4 of Higashi Betsuin Station on the Meijo Subway Line

instagram: https://www.instagram.com/higashibetsuin_asaichi/

HP: https://higashi-asaichi.jp/higashi/

*For details on opening hours and closing days, please check the link above.

summary

This time we introduced the morning markets held in Nagoya City. The charm of morning markets is that you can encounter local shops that you would not normally come across. Why not take the time to visit one during your trip? Please feel free to ask the front desk for information on local events.

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