[Fujizakura Heights Beer] 28th Anniversary Celebration Event! All-you-can-drink 20 kinds of craft beer!

We will be sharing fascinating information about the northern foothills of Mt. Fuji in Yamanashi Prefecture, including Mt. Fuji itself — a symbol of Japan recognized and admired around the world — as well as the World Heritage sites associated with it. The Fuji Five Lakes region, located on the northern side of Mt. Fuji in Yamanashi Prefecture, is an area rich in natural beauty. It includes Lake Motosuko, Lake Shojiko, Lake Saiko, Lake Kawaguchiko, and Lake Yamanakako. The UNESCO World Cultural Heritage site "Fujisan, Sacred Place and Source of Artistic Inspiration" consists of various cultural assets, including historic shrines such as Kitaguchi Hongu Fuji Sengen-jinja Shrine, Kawaguchi Asama-jinja Shrine, and Fuji Omuro Sengen-jinja Shrine, as well as the natural monument Oshino Hakkai and other component sites extending into Shizuoka Prefecture. The foothills of Mt. Fuji, a popular tourist destination, offer attractions throughout all four seasons. In spring, visitors can enjoy breathtaking views of Mt. Fuji, cherry blossoms, and the five-story Chureito Pagoda at Arakurayama Sengen Park. During summer, Oishi Park serves as the main venue for the Kawaguchiko Herb Festival. In autumn, the Lake Kawaguchiko Momiji Corridor offers beautiful scenery featuring Mt. Fuji and vibrant autumn leaves. During winter, Fujiten Snow Resort provides skiing and snowboarding with spectacular views of Mt. Fuji. In recent years, activities such as trekking, cycling, and camping in the magnificent natural surroundings of Mt. Fuji have also become increasingly popular. Based around the Lake Kawaguchiko area in the northern foothills of Mt. Fuji, our company operates several attractions and facilities, including Fuji Subaru Land, a theme park surrounded by the natural beauty of Mt. Fuji; Fujizakura Heights Beer, an award-winning craft beer brewed using natural spring water from Mt. Fuji; Fuji Chobo no Yu Yurari Onsen, a natural hot spring sourced from 1,000 meters underground at the foot of Mt. Fuji; and Fujiten Snow Resort, where visitors can enjoy winter activities such as skiing and snowboarding with magnificent views of the mountain. From the Lake Kawaguchiko area at the northern foothills of Mt. Fuji, we will continue sharing the ever-changing beauty of Mt. Fuji throughout the seasons.