Located approximately 20 minutes by car from Naha, Southern Beach Hotel & Resort Okinawa offers a wealth of attractions for a relaxing resort stay, including ocean-view rooms, the stunning Mimi Beach Itoman right in front of the hotel, and restaurants serving Okinawa cuisine. We'll also provide detailed information on how to access the hotel.
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Table of contents
- What is Southern Beach Hotel & Resort Okinawa , a beach resort in southern Okinawa ?
- Ocean view rooms and the higher-grade "Premium Club Floor"
- A Garden Pool approximately 70 meters long and an indoor pool that can be used year-round.
- A restaurant and buffet where you can enjoy the flavors of Okinawa.
- Right in front of the hotel! The beautiful white sand of "Mimi Beach Itoman"
- Enjoy sightseeing spots in southern Okinawa using your hotel as a base.
- Access to the hotel from Naha and Kokusai Street
- Just 20 minutes from Naha, head to a resort in southern Okinawa where you can enjoy both a pool and a beach.
What is Southern Beach Hotel & Resort Okinawa , a beach resort in southern Okinawa ?

Many people planning a trip to Okinawa probably want to stay at a hotel that is easily accessible from Naha and where they can easily enjoy a resort atmosphere.
For those looking for such a place, I recommend "Southern Beach Hotel & Resort Okinawa, " located in Itoman City in the southern part of Okinawa Hon Island .

The hotel boasts a convenient location, approximately 20 minutes by car from Naha, and overlooks the beautiful white sand beach of "Mimi Beach Itoman." The beach is just a one-minute walk away. One of its attractions is the opportunity to relax and enjoy the ocean close at hand.

Furthermore, during your stay, you'll have the opportunity to see airplanes flying overhead. The sight of planes soaring against the backdrop of the blue sky and sea is a view unique to this hotel, which is located near Naha.
Now, let's take a closer look at why Southern Beach Hotel & Resort Okinawa is a recommended choice for your Okinawa trip.
Ocean view rooms and the higher-grade "Premium Club Floor"

Southern Beach Hotel & Resort Okinawa offers a variety of rooms to suit your travel style.
3rd to 5th floors: Superior floors
6th-8th floors: Deluxe floor, Deluxe high floor
9th-10th floors: Premium Club Floor
Whether you're traveling with family, as a couple, or with friends, you can choose the perfect room to suit your travel style.
Ocean views and Harborview each offer their own unique charm.

There are two types of guest rooms: "Ocean View" and "Harborview".
Ocean view rooms offer breathtaking views of the endless blue sea and sky, creating a sense of openness. Harborview, on the other hand, allow you to enjoy a tranquil atmosphere while gazing at the peaceful port town scenery and the glittering lights of the harbor at night.
Whichever you choose, the appeal lies in encountering scenery with different expressions.

Another great feature of ocean-view rooms is that you can watch the fireworks launched on the day of the event from your room's balcony.
Enjoy the fireworks illuminating the night sky from the privacy of your own room, without having to worry about finding a spot in the crowds. Why not spend a special moment that can only be experienced in a guest room?
*Fireworks display dates: A total of 10 fireworks displays are scheduled to be held from July 21st to August 25th, 2026, starting at 8:00 PM. There are also plans to hold fireworks during the New Year's holiday period, so please check the official website for the latest information.
The "Premium Club Floor" offers a more luxurious stay.

Located on the 9th and 10th floors, the "Premium Club Floor" is a special floor situated on the top floor of the hotel.
Enjoy breathtaking views from the upper floors, with unobstructed ocean views from your room. Relax and unwind at this resort while watching the sea change its appearance throughout the day.
Premium Lounge, exclusively for guests staying on the Premium Club Floor.

During peak seasons such as summer vacation, Golden Week, and the New Year holidays, hotel check-in counters can often become crowded.
Guests staying on the Premium Club Floor can check in and check out at a dedicated counter in the "Premium Lounge" on the 10th floor. This allows you to enjoy a relaxed resort experience from the moment you arrive, without worrying about crowds.

After checking in, we recommend taking a moment to relax in this premium lounge before heading to your room. You can enjoy a view of the tranquil harbor through the large windows, and during the day you can unwind while gazing at the blue sea. The changing scenery throughout the day, such as the sky turning crimson at sunset and the harbor lights twinkling at night, is another unique charm of this lounge.

The premium lounge offers food and drinks that change throughout the day.
In the morning, enjoy a breakfast featuring freshly baked bread, salad, and fruit to start your day off right. In the afternoon, savor pancakes made to order.

In the evening, in addition to the chef's special appetizers, we also offer red and white wines, sparkling wine, whiskey, and awamori (Okinawan distilled spirit). Enjoy a glass in hand while admiring the view and spend a truly elegant time, a perfect way to end the day.
From the quiet moments of the morning through to dusk and night, the time spent leisurely amidst the ever-changing scenery is a luxury unique to this place. It's a space that makes your hotel stay even more special.
The premium lounge is available to guests staying in the following rooms.
Royal Ocean Suite
Crown Ocean Suite
Presidential Ocean Suite
• Premium Club Floor (9th-10th floors)
A Garden Pool approximately 70 meters long and an indoor pool that can be used year-round.

When it comes to resort stays in Okinawa, a swimming pool is an absolute must.
Southern Beach Hotel & Resort Okinawa boasts a Garden Pool surrounded by tropical scenery and an indoor pool that can be used regardless of the season or weather. You can enjoy your stay however you like.
A Garden Pool where you can fully enjoy a tropical atmosphere.

The Garden Pool, which is open annually from late March to the end of October, is a symbol of the hotel and boasts a length of approximately 70 meters.
The poolside is planted with palm trees and tropical plants, creating an atmosphere that makes you feel like you've visited an overseas resort. Whether you swim under the blue sky or relax on a deck chair, you can enjoy the resort atmosphere in your own way.

Additionally, there's a kids' pool with a depth of approximately 60cm, perfect for families with young children. Furthermore, it features a water obstacle course and a "rainbow water slide," both popular with kids.
The "Rainbow Water Slide" features a special structure that captures natural light, creating a fantastical experience where light and colors overlap as you slide down, making it feel as if you're speeding through a rainbow.

During the summer months, opening hours are extended until 9 PM, and the entire pool is illuminated after sunset. The atmosphere becomes magically different from the daytime, creating an elegant experience unique to a night pool.
Experience Okinawa culture by the poolside

During the summer, various events are held poolside.
You can enjoy a variety of performances provided by the hotel not only by the poolside, but even "while you're in the pool." From the powerful creative taiko drumming Eisa to Okinawa folk songs and live performances by local artists, you can fully experience the rich culture of Okinawa without even leaving the hotel.
An indoor pool where you can play regardless of the weather.

Even if it rains during your trip to Okinawa, or if you visit in winter, there's no need to worry.
The hotel features an indoor pool that can be used year-round, allowing guests to enjoy water activities regardless of the weather.
Whether you want to swim leisurely to escape the summer sun or stay active even in winter, this pool is perfect for you. You can enjoy your time at the pool at your own pace, regardless of the season.
A restaurant and buffet where you can enjoy the flavors of Okinawa.
After a day of fun at the pool or beach, it's time to enjoy a meal featuring Okinawa cuisine.
Southern Beach Hotel & Resort Okinawa offers a variety of restaurants and lounges that can be used throughout the day, allowing guests to enjoy meals tailored to each occasion, from breakfast to dinner.
"Leil," a buffet restaurant with stunning ocean views.
Located on the second floor of the hotel, the ocean-view restaurant "Leil" is a popular spot where you can enjoy a buffet for breakfast, lunch, and dinner.
Beyond the large windows, the vast blue sea stretches out, allowing you to savor your meal while watching the scenery change with the time of day. The view itself is a treat unique to this restaurant.
The buffet offers a wide variety of dishes, including Japanese and Western cuisine.

Among the many options, we especially recommend Okinawa local dishes such as Okinawa soba and yushi tofu. You can easily enjoy local flavors that you'll want to savor while traveling.
Additionally, our live kitchen will offer dishes prepared right in front of you by our chefs.
"Rayle Lounge" is a great place to stop by after a meal or during bar time.
Next to the entrance of the restaurant "Rayl" is the "Rayl Lounge".
In addition to coffee and light snacks, you can also enjoy alcoholic beverages such as wine and cocktails, making it a great place for an aperitif before dinner or for relaxing with a drink at the end of the day.
"Southern Terrace," a poolside restaurant overlooking the Garden Pool.

Don't miss the "Poolside Restaurant Southern Terrace," which overlooks the Garden Pool. You can enjoy your meal while feeling the pleasant breeze on the spacious terrace seating.
We mainly offer set courses and à la carte dishes featuring ingredients from Okinawa Prefecture, making it perfect for those who want to enjoy a relaxed lunch or dinner in a resort setting.
Right in front of the hotel! The beautiful white sand of "Mimi Beach Itoman"

"Mimi Beach Itoman," which stretches out in front of "Southern Beach Hotel & Resort Okinawa," is one of the hotel's iconic locations.
The beach is just a one-minute walk away. You can head straight to the sea in your swimsuit from your room, have a great time playing, and then return to the hotel to take a shower or relax by the Garden Pool. You can enjoy the luxury of freely going back and forth between the sea and the hotel.
Because the beach is right in front of the hotel, you can head to the sea whenever you feel like it. That kind of convenience is one of the unique charms of this hotel.
A wide range of marine activities are also available.

Many people looking forward to a trip to Okinawa are surely excited to enjoy activities unique to the sea.
At Mimi Beach Itoman, a variety of marine activities are available, including banana boating and other water sports, as well as tours to search for sea turtles and cruises to uninhabited islands.

Furthermore, the appeal of Mimi Beach isn't limited to the swimming season.
As dusk falls, the western sky slowly turns crimson, and eventually the sun sinks below the horizon. In this area, where there are few city lights, a clear night brings a sky full of stars, and a peaceful atmosphere prevails, quite different from that of the daytime.
Enjoy sightseeing spots in southern Okinawa using your hotel as a base.
Southern Beach Hotel & Resort Okinawa offers not only a relaxing resort stay but also a convenient location for exploring southern Okinawa.
Popular tourist attractions are scattered around the hotel, so you can easily enjoy shopping, dining, and sightseeing without having to travel long distances.
DMM Kariyushi Aquarium (approximately 10 minutes by car)

If you'd like to get closer to marine life, we recommend "DMM Kariyushi Aquarium."
Located just a 10-minute drive from the hotel, this aquarium is easily accessible and popular for its exhibits where visitors can observe animals such as penguins, otters, and sloths up close. Many exhibits incorporate video effects and cutting-edge technology, making it an enjoyable spot for both adults and children.
Okinawa Outlet Mall Ashibinaa (approximately 10 minutes by car)

If you want to enjoy shopping during your trip to Okinawa, head to "Okinawa Outlet Mall Ashibinaa".
Located about a 10-minute drive from the hotel, this is Okinawa only outlet mall, featuring over 100 domestic and international brand shops.
With a wide variety of shops offering fashion, sporting goods, general merchandise, cosmetics, and more, it's perfect for shopping during your trip, as well as finding souvenirs.
Itoman Roadside Station (approximately 5 minutes by car)

"Michi-no-Eki Itoman," located about a 5-minute drive from the hotel, is another spot you should definitely visit.
It is one of the largest roadside rest areas in Okinawa Prefecture and is also known as the southernmost roadside rest area in Japan.
The facility boasts a market offering fresh seafood, tropical fruits, local vegetables, and souvenir shops. Visitors can explore Okinawa's unique ingredients and specialties while also experiencing the local lifestyle.

The "Fish Center" is highly recommended for those who want to enjoy fresh seafood. With multiple shops offering a wide variety of items, including sashimi, sushi, and prepared foods, you can choose what you like. The facility also has benches, making it convenient to enjoy your purchases right there.
You can also access the spots mentioned above by taking the "TK02 Umikaji Liner" bus, which connects the hotel with Naha and Kokusai Street.
Access to the hotel from Naha and Kokusai Street
One of the attractions of Southern Beach Hotel & Resort Okinawa is its convenient location, easily accessible from Naha. You can reach it by rental car or by local bus without any transfers.
It takes about 20 minutes by rental car or taxi.
The hotel is about a 20-minute drive from Naha.
Because it's close to the airport, you can enjoy a resort atmosphere as soon as you arrive, and it's also great that you can head to the airport with plenty of time to spare on your last day.
The hotel has a parking lot, which guests can use for 550 yen per night. It's also convenient for those traveling around Okinawa Hon Island by rental car.
No transfers required if you take a local bus.

If you don't plan to rent a car, we recommend taking the local bus "TK02 Umikaji Liner".
The hotel is accessible from Naha in approximately 45 minutes, and since the route passes through Kokusai Street, you can also head straight to the hotel from Kokusai Street.
One of the great things about this service is that you don't need to change trains, making it easy to travel even with a lot of luggage.
▶ Click here for the TK02 Umikaji Liner timetable
Just 20 minutes from Naha, head to a resort in southern Okinawa where you can enjoy both a pool and a beach.

Many people traveling to Okinawa may want to enjoy sightseeing while also cherishing the time they spend at their hotel.
Spend your days having fun at the pool or beach, watch the sunset over the ocean in the evening, and relax in your room or the lounge at night. How about experiencing such a peaceful island time at Southern Beach Hotel & Resort Okinawa?