[October/November 2026, near Tokyo Station] An event where you can buy popular souvenirs from all over Japan!

2026.10.14

The "JAPAN SELECT Oshiumarket 2026," an event featuring popular souvenirs from all over Japan, will be held at KITTE Marunouchi, located near Tokyo Station, from October 31st to November 3rd. This article will introduce the event's overview.

Get your hands on your favorite souvenirs from all over Japan! From October 31st to November 3rd, head to "KITTE Marunouchi," right near Tokyo Station!

There are many places you might want to visit, but I think many people are also looking for events that allow them to easily enjoy the charm of Japan.
However, there may be many people who say, "I'd like to visit various parts of Japan, but I can't do so during this stay."

For those looking for something like that, we recommend "JAPAN SELECT Oshi Uma Market 2026," a nationwide product fair! Held at "KITTE Marunouchi," right near Tokyo Station, the event will feature a wide variety of delicious souvenirs from all over Japan, which you can purchase on the spot! In addition, there will be stage performances by popular local characters, sales of original event-exclusive bread, and a gacha (capsule toy) campaign.

This article will introduce the event's overview and highlights.

• Table of Contents
• What is the All-Japan Local Products Fair JAPAN SELECT Oshi Uma Market 2026?
• Event Schedule
• How to enjoy the event, content introduction
• Directions to the event venue
• Event Details

What is the All-Japan Local Products Fair JAPAN SELECT Oshi Uma Market 2026?

This event allows you to purchase carefully selected delicious souvenirs from all over Japan, get tourist information, and experience the charm of various regions through food. You can also enjoy popular sweets and alcoholic beverages for foreigners, traditional crafts, and original breads exclusive to the event.

Event Schedule

The event will be held at "KITTE Marunouchi (1st floor atrium terrace (outdoor))" from Saturday, October 31st to Tuesday, November 3rd, 2026. Opening hours are 11:00 to 19:00 (closing at 18:00 only on November 3rd).

Admission fee: Free Payment methods: Credit cards accepted *Please note that some registers may not accept credit cards.

How to enjoy the event, content introduction

The main attraction of the event is undoubtedly the opportunity to purchase souvenirs from all over Japan without leaving Tokyo. You can also get tourist information, making you feel like you've traveled to different regions. In addition to purchasing souvenirs, there are various other activities being held, so be sure to check those out as well.
*The image shows the event held in 2025.

① Nationwide Recommended Delicacies Corner (Souvenir sales corner from various regions of Japan)

This corner offers popular and classic souvenirs from all over Japan. A wide variety of local products are available, including sweets, drinks, and snacks.

② Local Specialty Delicacies Corner (Local product sales corner)

This corner features original breads made with ingredients from all over Japan, available only at this event, as well as local specialties (cup noodles, alcohol, etc.). Please come and try them! Food trucks will also be set up at "KITTE Marunouchi," so you can eat on the spot!

③ Disaster Relief Corner

This section supports the recovery efforts in Hachijojima/Aogashima, Kumamoto Prefecture, and Ishikawa Prefecture, which have been hit by disasters such as typhoons, heavy rains, and earthquakes. We sell Wajima lacquerware, a craft from the Noto Peninsula, as well as souvenirs from Ishikawa Prefecture, Hachijojima/Aogashima, and Kumamoto. Let's support the disaster-stricken areas by purchasing their products!

④ Stage for promoting local attractions (local PR stage)

Local mascots that you don't usually get to see will make appearances, introducing tourist information and recommended souvenirs from various regions. We will also be holding a "Hachijojima Treasure Mini Strap Making Workshop" using natural materials from Hachijojima!

⑤ Favorite Horse Gacha (Gacha Campaign)

Customers who spend a total of 2,500 yen or more at the event venue can try their luck at a gacha machine where they can win local specialties from all over Japan. Buy souvenirs and participate in the campaign! We also have local sweets as participation prizes♪

⑥ Local government booths

Niigata Prefecture will be exhibiting as part of its regional PR efforts. They will be promoting popular products from their antenna shop, among other things. Please stop by if you're visiting the venue.

⑦ World Natural Heritage Site Tourism PR Corner

This article showcases the appeal of five of Japan's proud World Natural Heritage sites: the Ogasawara Islands, Shiretoko, Shirakami Mountains, Yakushima, and Amami/Okinawa. Each of these regions boasts a rich and unique ecosystem, allowing visitors to experience the cycle of life, including rare plants and animals. Take this opportunity to experience the allure of these World Natural Heritage sites.

Directions to the event venue

KITTE Marunouchi boasts excellent access, being just a one-minute walk from Tokyo Station. It's connected to the subway (Tokyo Metro Marunouchi Line, Tokyo Station) via an underground passage. As it's held right near Tokyo Station, the starting point for sightseeing in Tokyo, you can easily visit.

Event Details

First event: October 31st (Sat) - November 3rd (Tue/Holiday), 2026, KITTE Marunouchi, 11:00 - 19:00
*The event on November 3rd (Tuesday, public holiday) will end at 18:00. First event location: KITTE Marunouchi

Click here for directions to KITTE.

The second "JAPAN SELECT Oshi Uma Market 2026" national product fair will be held in January 2027.
Second event: January 30th (Sat) - 31st (Sun), 2027, Aeon Mall Musashimurayama, 10:00 - 20:00
*The event on Sunday, the 31st, will end at 19:00. The second event will be held at Aeon Mall Musashimurayama. *Aeon Mall Musashimurayama is accessible by bus from stations such as Tachikawa Station, so please use that service.

Click here for directions to Aeon Mall Musashimurayama.