[Press Release] Six tours to experience Japanese food culture with roots in Nara

The "Japan's Food Sacred Land Pilgrimage/NARA" project* will begin in October this year with "six tour trials," "production of English tools for inbound tourists," "English guide training," etc. in preparation for the autumn tourist season. This will be implemented sequentially through January next year. These implementations are in conjunction with the adoption of the Japan Tourism Agency's project to promote community-integrated gastronomy tourism: ``Pilgrimage to Japan's Sacred Places of Food...

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Pilgrimage to Japan's sacred places of food/NARA

We offer special experiential tours that allow travelers from all over the world visiting Japan, especially those who are interested in Japanese food, to experience and taste the roots of Japanese food culture. We were formed by a team of tourism-related businesses in Nara with the aim of introducing the charm of Nara and the roots of Japanese food that live in Nara. This is an activity recognized by the Japanese government's Tourism Agency. Japanese cuisine has become a world heritage site, and sake is also about to become a world heritage site. How did Japanese food come into being? Where are the roots of Japanese sake? A trip to Nara will satisfy that curiosity. In Nara, the culture from 1,300 years ago is not just a heritage, but is still alive today. The roots of Japanese cuisine and Japanese sake, as well as the temples where Japanese sake originated, still exist, and you can still enjoy these foods and sake even today. We will help you realize such a valuable experience. Please come and experience the tours we offer. You will experience a trip to Japan that no one around you in your country has ever experienced. Official site: https://exploring-nara.jp (Japanese) https://exploring-nara.jp/en/ (English)

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~ Selected as a project to promote regionally integrated gastronomy tourism by the Japan Tourism Agency ~

We offer 6 tours where you can experience Japanese food culture that has its roots in Nara. Promoting the creation of a new tourism brand image for Nara Prefecture centered on food.

~ Selected as a project to promote regionally integrated gastronomy tourism by the Japan Tourism Agency ~

Official Website: https://exploring-nara.jp/en/ (English)

The "Japan's Food Sacred Land Pilgrimage/NARA" project* will begin in October this year with "six tour trials," "production of English tools for inbound tourists," "English guide training," etc. in preparation for the autumn tourist season. This will be implemented sequentially through January next year.

These implementations are in conjunction with the adoption of the Japan Tourism Agency's project to promote community-integrated gastronomy tourism: ``Pilgrimage to Japan's Sacred Places of Food - NARA'' Project to Build, Disseminate, and Expand Overseas Markets for Nara's Traditional Gastronomy Tourism. Thing.

In FY2020, the product development project of the ``Japan's Food Sacred Land Pilgrimage - NARA'' project was selected by the Japan Tourism Agency as a ``project to create profitable local signage products that utilize unique local tourism resources,'' and the company declared its promotion. We conducted model tours last year.

This year's project selected by the Japan Tourism Agency is targeted at inbound tourists, expanding the number of tours to six with themes such as Nara's sake and food with Nara roots, and expanding the number of tours to include English language support for the tours. We will create tools. By creating attractive tourism products and tools and sharing them with tourism-related businesses in the prefecture, we aim to create an environment that makes it easier for more businesses to sell their products.

Through this year's activities, the "Japan's Food Sacred Land Pilgrimage - NARA" promotion project* aims to refine the roots of Japanese food in Nara as an attractive tourist asset, and to promote the idea that the roots and DNA of Japanese food are in Nara. We will widely communicate the appeal of traveling to trace its roots to tourism businesses, tourists visiting Japan, foreign residents in Japan, embassies, and tourism-related personnel. This project was launched last year (2022) and is scheduled for five years (2022-2026), with the Osaka-Kansai Expo (2025) in mind. We will continue to contribute to increasing the influx of tourists and improving consumption, with the aim of achieving 51 million tourists visiting Nara Prefecture in 2025.

For information on the 6 tours, please see our home page and our article on Matcha.

Official website: https://exploring-nara.jp (Japanese) https://exploring-nara.jp/en/ (English)