A new brand born from Japan's authentic mountaineering culture will be available at Alpen TOKYO in Shinjuku from June 19th! A limited edition of 100 lightweight bags and high-performance apparel will be available. This duty-free store will deliver these special items to mountaineering enthusiasts overseas.
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Table of Contents
- Along with Japan's unique "traverse culture"
- Respect for Japan's nature, flora, and fauna
- Emphasis on ease of traverse
- LOOK
- Dealer Information
- Brand website
- Brand's official Instagram
- 5% OFF Coupon
Along with Japan's unique "traverse culture"
Japan, where 70% of the land is mountainous, and most of these are mountain ranges rather than isolated peaks like Mount Fuji, offers a uniquely Japanese trail experience, where you can hike along the beautiful ridgelines of these mountain ranges.
Alpen Mountains respects the Japanese culture of "traverse hiking" and opened its first store in Nagoya in 2018 with the hope that more people, both domestically and internationally, would enjoy it. We have planned many events and shared mountain experiences with our customers. The Alpen Mountains brand was launched with a strong desire to expand the "traverse hiking culture" by feeding back the experience cultivated through these experiences into the manufacturing technology that Alpen has been cultivating for 50 years and developing clothing and gear that makes traverse hiking even more enjoyable.
Respect for Japan's nature, flora, and fauna
The brand logo, Snow Deer, symbolizes the deer, a messenger of the mountain god, and snow. It is at the core of the brand, symbolizing safety and success in mountain climbing. The products also reflect a reverence for Japanese nature in their design. This season, the alpine plant "Sankayo" is used as a motif.
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265435.webp)
Emphasis on ease of traverse
1. A fusion of a unique pattern that doesn't restrict movement, based on a deep understanding of the Japanese skeletal structure, and cutting-edge lightweight (UL = ultralight) technology.
For half a century, we have been continuously producing ski wear. Our unique pattern technology, honed through supporting athletes competing on the world's highest stages, is designed to fit the skeletal structure and muscle development of Japanese people, and this technology is now applied to cutting-edge ultralight (UL) technology. While maintaining a three-dimensional structure, we have minimized the number of parts and seams, pursuing weight reduction down to the gram.
2. World-class breathability performance
We've adopted a material with world-class breathability (40,000g/m²/24h) that keeps you dry even in Japan's hot and humid environment.
Limited to 100 pieces in total: "Trekking Bag 35 with Dyneema®"
To commemorate the brand's launch, a limited edition of 100 trekking bags made with high-strength, ultra-lightweight Dyneema® material will be released.
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265412.webp)
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265413.webp)
Price: 42,000 yen (tax included)
Weight: Approx. 800g
Capacity: 35L
Material: Dyneema®︎ composite fabric HYBRID
https://store.alpen-group.jp/Form/Product/ProductDetail.aspx?shop=0&pid=7205020006-0001
Super lightweight all-weather jacket
With a moisture permeability of 40,000 g/m²/24h and a water pressure resistance of 40,000 mm, this garment offers top-class breathability and high water resistance. Its unique pattern with minimal seams ensures ease of movement and lightweight design.
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265414.webp)
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265415.webp)
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265416.webp)
Price: 29,700 yen (tax included)
Weight: Approximately 210g (L size)
Features: Breathable, water-repellent, waterproof, windproof, includes storage bag.
Colors: Light Gray / Dark Gray / Red Brown
Sizes: XS / S / M / L / XL / 2XL (Unisex)
Super lightweight shirt (for use)
An ultra-lightweight shirt. Made with a fabric that doesn't stick to the skin even when you sweat, and featuring durable water-repellent properties to protect against morning dew and light rain. UPF50+ protects your skin from the strong summer sun. Features a bold print of the alpine plant "Sankayo".
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265417.webp)
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265418.webp)
Price: 8,910 yen (tax included)
Weight: Men's approx. 115g (L size), Women's approx. 100g (M size)
Features: Durable water repellency, UPF 50+
Colors: (Men's) Light Gray / Army Green / Grayish Blue
(Women's) Light Gray / Dark Blue / Red Brown
Sizes: (Men's) S / M / L / XL / 2XL
(Women's) S / M / L / XL
https://store.alpen-group.jp/Form/Product/ProductDetail.aspx?shop=0&pid=9201073016-0001
Super lightweight shorts (for use in the summer)
Ultra-lightweight shorts. So light you'll forget you're wearing them. Made with a textured ripstop fabric that stays comfortable and non-sticky even when you sweat. Durable water-repellent function protects against light rain and morning dew. Features an all-over print of the alpine plant "Sankayou".
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265422.webp)
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265425.webp)
Price: 7,920 yen (tax included)
Weight: Men's approx. 85g (L size), Women's approx. 75g (M size)
Features: Durable water repellency, UV protection
Colors: (Men's) Light Gray / Army Green / Grayish Blue / Dark Gray
(Women's) Light Gray / Dark Blue / Red Brown / Dark Gray
Sizes: (Men's) S / M / L / XL / 2XL
(Women's) S / M / L / XL
https://store.alpen-group.jp/Form/Product/ProductDetail.aspx?shop=0&pid=9209073016-0001
LOOK
![[Coupon Available] Japan-exclusive mountaineering gear and apparel now available at Alpen TOKYO in Shinjuku](https://resources.matcha-jp.com/resize/720x2000/2026/06/12-265432.webp)
Dealer Information
・Alpen TOKYO https://x.gd/PyW7g
・Alpen NAGOYA https://x.gd/ZTMy9
・Alpen FUKUOKA https://x.gd/hZokR
Alpine Mountains
Alpen Outdoors (excluding some stores)
https://store.alpen-group.jp/sportsdepo_alpen/campaign/detail.php?id=10942
Alpen Online
*The stores where the "Trekking Bag 35 with Dyneema®" will be released on June 19th (Friday) are listed below. (The remaining stores will be announced at a later date.)
Alpen TOKYO
Alpen NAGOYA
Alpen FUKUOKA
Alpen Outdoors Flagship Store Sapporo Hassamu Store
Alpen Outdoors Flagship Store Kashiwa
Alpen Mountains Nerima Sekimachi Store
Alpen Mountains Issha Store
Alpen Outdoors Flagship Store Aichi Togo Store
Alpen Outdoors Namba Parks Store
・Alpen Online (Sales begin at 10:00 AM)
Brand website
Brand's official Instagram
https://www.instagram.com/alpenmountains_official/
5% OFF Coupon
Participating stores: All Alpen Group duty-free stores nationwide
• Expiration date: December 31, 2026
Please show the coupon screen at the register.
Tax exemption applies to purchases of 5,500 yen or more including tax.
・This offer cannot be combined with other discounts.
・To be eligible for tax exemption, the purchaser must present their own identification, such as a passport, travel permit, or other document proving they are a tourist visiting Japan.