Tokoname Milk Feature Articles: In Search of That Beloved Local Flavor ♡ Vol. 2

Tokoname Milk, a soul food for the people of Tokoname , is something that anyone who grew up on the Chita Peninsula has tasted at least once. Not only is its retro and charming bottle and carton packaging appealing, but its unique "85℃ for 15 minutes" pasteurization process results in a mellow and pure taste that is now attracting attention once again.

Written by

Tokoname Tourism Association (General Incorporated Association)

We are promoting tourism with the keyword "Happy Come On TOKONAME," which embodies our wish that "everyone who visits Tokoname City will experience its various attractions, feel happy and joyful, and take home the 'power of happiness' that will energize them for tomorrow."

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This time, we'll guide you to shops where you can enjoy bread and sweets that make the most of the rich, creamy flavor of fresh Tokoname milk delivered every morning by the company itself.

We invite you on a delicious journey through Tokoname's Tokoname, pure white products, embodying the region's unique character and dedication to quality.

◇What is Tokoname Milk?

Tokoname Milk is a local milk brand produced by Tokoname Milk Co., Ltd., which was founded in Showa (Showa 1) in Tokoname City , Aichi Prefecture .

It all began with " Sanwa Milk," which was founded in the Sanwa district of Tokoname . Initially, they sold goat's milk, but with the rise of dairy farming (Holstein) on the Chita Peninsula, they started selling milk in Showa.

The familiar logo, featuring a child standing in the center of three rings, embodies the company's name at the time and the warm wish that "children will drink milk and grow up healthy and strong."

Since then, it has been a long-time favorite in school lunches in the local Chita Peninsula. Currently, about 70-80% of its production goes to school lunches, and the remainder is delivered to supermarkets and retailers mainly in the Chita Peninsula. With its retro and charming bottle and pack design, and its refreshing and smooth taste, this pure white long-selling product continues to be loved across generations.

For more details, please see Vol. 1.

Sweets and gourmet food made with Tokoname milk

Tokoname Milk is a product that has captivated local pastry chefs and chefs alike.

We're introducing some "ultimate sweets and gourmet treats" made with plenty of fresh milk that you'll want to eat right now!

Patisserie Horyu

"Pâtisserie Horyu" is a small cake shop run by Mr. and Mrs. Sawada. It is a renowned shop where the chef, who honed his skills at top-class hotels and other establishments, creates exquisite cakes.

The item we're introducing today is an exquisite creation, perfected with extraordinary passion by the owner-patissier, who is actually a huge fan of soft-serve ice cream!

The base milk used is, of course, Tokoname milk. A rich flavor gently unfolds within a clear taste free of impurities. What's amazing is the meticulous attention to detail, as the sugar content and cream ratio are finely adjusted according to the season. It's light and refreshing in the summer, and rich and creamy in the winter. You can enjoy the most delicious balance throughout the year, depending on the time of year.

Furthermore, don't miss the "limited-time flavors" that appear about 10 times a year.

Soft serve ice cream is available for takeout only. After choosing your favorite cake, be sure to enjoy the delicious taste of freshly made soft serve ice cream.

Egg farmer's kitchen recipes

"We want to share the true deliciousness of eggs"—that's the idea behind "Recipio," a restaurant opened by an egg farmer.

The milk used in our exquisite egg dishes and sweets is all locally sourced "Tokoname Milk"!

This time, we'll introduce two recommended dishes from our proud menu.

◇Luxurious "Milkshake"

A superb milkshake made with fresh eggs laid within 24 hours on our own farm and Tokoname milk delivered directly from the source.

The key to the flavor is Chief Mishima's specially made rich "egg jam"!

After the rich flavors of egg and milk, a clean and refreshing finish lingers in your throat.

Packed with nutrients and perfect for preventing summer fatigue. Enjoy the luxurious taste that only Recipewo can create!

◇Freshly made classic pudding

A luxurious pudding that condenses the blessings of fresh eggs and Tokoname milk. The "Freshly Made Classic Pudding," delivered warm as if it were just baked, has a rich egg flavor that blends with the deliciousness of milk, and the harmony with cold ice cream is exceptional.

On the other hand, the cold "pudding à la mode" further highlights the refreshing richness inherent in Tokoname milk. Be sure to try both and compare their appeals.

*Menu items may change depending on the season.

Tamago Farmer’s Kitchen Recipewo

249-1 Otani Ashihazama, Tokoname City, Aichi Prefecture, 479-0806

This restaurant was opened by an egg farmer with the desire to share the deliciousness of eggs. The restaurant offers a variety of egg dishes, a familiar sight on our daily dinner tables. In addition to egg on rice sets, omelet rice, shaved ice and sweets, there is also a pet menu available at the terrace seats only.

Tokoname Milk Ice Cream

This popular ice cream uses locally sourced Tokoname milk to its fullest potential. It boasts a rich, creamy milk flavor, almost like fresh cream, yet features a clean, refreshing aftertaste. A beloved classic treat enjoyed year-round, not just during the hot season.

The lineup also includes the must-have "coffee milk flavor"! Enjoy your favorite flavor♪

Locations where Tokoname Milk Ice Cream is sold

Tokoname yaki Yamatane Town Station

Tokoname(located inside Aeon Mall Tokoname)

Tokoname Tourist Information Center

BAKER'S WORKS

BAKER's WORKS is a popular bakery located along the prefectural road connecting Tokoname City and Handa City. Their specialty is kopepan (a type of Japanese bread roll), with over 30 varieties ranging from sweet to savory, and you can enjoy the taste of a freshly made roll as the fillings are added after you order.

This fluffy bread roll is made with Tokoname milk. Using fresh, local milk gives it a gentle sweetness and a soft, fluffy texture that makes you want to eat it every day. It's perfect for breakfast or takeout!

"Koppe Bread" (with whipped fruit)

I also recommend the café au lait made with Tokoname milk!

You can use the cafe space with a minimum of one drink order per person.

BAKER'S WORKS

18-2, Old Road, Tokoname City, Aichi Prefecture, 479-0006

BAKER's WORKS is located on the first floor of a large brick building along the prefectural road connecting Tokoname City and Handa City. When you think of BAKER's WORKS, you think of koppepan. They have over 30 varieties, from sweet desserts to hearty savory dishes! Some of them are limited edition koppepan. At the attached cafe corner, staff will sandwich the ingredients into the sandwich after receiving your order. There is a wide variety of breads other than koppepan!

Yamahei Hanare

Yamahei Hanare is a sister store of the popular bakery "cocon3" loved in Tokai City, and it cherishes the name of the kimono shop that is the root of the owner's family. Here, you can enjoy luxurious French toast made with the same carefully crafted bread as "cocon3," soaked in plenty of smooth and rich Tokoname milk.

In particular, the "French Toast with Prosciutto and Mozzarella Cheese" is a blissful dish where the gentle sweetness of Tokoname milk and the saltiness of the prosciutto are in perfect harmony!

This renowned restaurant showcases the deliciousness of Tokoname milk in a variety of dishes, from dessert puddings to the béchamel sauce served with Nagoya Cochin egg omelets.

French toast with prosciutto and mozzarella cheese

A charming old house cafe

A blissful moment in a tranquil space ♡

Yamaheihanare

3-26 Hojo, Tokoname City, Aichi Prefecture, 479-0833

A traditional Japanese cafe that opened near Tokoname Station. This is a sister store of the popular bakery Cocon3 in Tokai City! We offer breakfast and lunch menus using bread from Cocon3. Our desserts made with seasonal fruits are also popular. The store's name, Yamahei Hanare, comes from the owner's family's kimono shop, which has been in business for three generations. Please come and relax.

Souvenirs made with Tokoname milk

Introducing special souvenir sweets made by a renowned local shop that fell in love with the deliciousness of Tokoname milk! Perfect as a gift or a treat for yourself.

Pudding from "Coco Terrace, a shop specializing in freshly laid eggs"

This popular pudding is from "Cocoterrace," a sweets shop run by an egg farmer. By combining their prized fresh eggs with Tokoname milk, they have achieved an incredibly smooth texture and a refined, deep milky flavor.

This Tokoname product, packed with the bounty of Tokoname, is perfect not only as a souvenir but also as a special treat for yourself.

Maneki- Beckoning Cat cat) sable cookies from "Carret Confectionery"

These Tokoname-exclusive Tokoname cookies are inspired by " Tokonyan, " the popular guardian cat of the tourist spot.

The Tokoname flavor of Tokoname milk spreads throughout.

They're sure to love it!

Carret Western Confectionery Shop

46-1 Yatagaki Deguchi, Tokoname City, Aichi Prefecture, 479-0001

This is a long - established patisserie that has been popular in Tokoname for many years. Since its founding, the shop has cherished the desire to "bring smiles to people's faces with sweets," and offers handmade sweets, one by one, with care. The shop is also particular about making Western-style sweets using local ingredients, such as Tokoname milk and eggs, and offers a wide range of enjoyable products, from everyday snacks to gifts for special occasions. There is also a spacious cafe where you can enjoy freshly baked sweets made by pastry chefs in a relaxed atmosphere.

Since its founding in Showa 1), Tokoname Milk has nurtured the people of this town with kindness and health, both then and now.

While strolling along the charming "Pottery Footpath," lined with picturesque slopes and concrete pipe-lined paths, you'll come across this.

Perfect for a relaxing break after a soothing bath.

The moment you savor the special breads and sweets that local renowned shops have created out of their own passion for deliciousness.

Why not take a trip to Tokoname and experience the special, long-loved local flavors?